Medical Marketing Monthly

3 People Who Shouldn’t Market Your Orthopedic Practice

Every week we speak with orthopedic and spine practices interested in finding out if we can improve their current marketing strategy.  As part of this conversation, we always inquire as to how they have marketed their practice in the past and the results they have...

4 Marketing Strategies Your Orthopedic or Spine Practice Should Already Be Using

With the rise in hospital acquisitions and practice mergers, independent orthopedic, spine and neurosurgery practices are beginning to see increased competition for patients in the area. In 2017, developing and executing a targeted Direct to Patient Marketing Strategy is more important than ever in order to maintain a viable practice.

What We Have in Common with Orthopedic, Spine and Neurosurgeons

You're not a "general physician" and we're not a "general marketing company".  At some point, you decided to specialize in Orthopedics, Sports Medicine, Orthopedic Spine or Neurosurgery - and so did we.   When we talk to a potential client we see that they have tried...

Where Do New Patients Come From?

Jen Smith is 52 years old, she has a Blue Cross PPO and she is sitting in your waiting room with a partial thickness rotator cuff tear.  So, how did she get there? Maybe the better question is, "why is she in YOUR waiting room and not another doctor's waiting room?"...

Orthopedic Urgent Care: What You Need to be Successful

Below is an interview with Daniel Goldberg regarding how to successfully implement an Orthopedic Urgent Care into your practice. Why does there seem to be a growth in orthopedic urgent care over the last 5 years? I think this growth is mostly the result of the success...

Why Your Website is Killing New Patient Volume

While some practices may be trying to utilize high ROI efforts like Social Media Marketing and Google Pay Per Click, one element that is often overlooked—and will certainly stifle your marketing ROI is your website. Not optimizing your website properly can have a direct correlation to a low marketing ROI.

Marketing Your Practice: Who Cares?

If your practice is focused on sports medicine, how are you engaging the weekend warriors? If the your practice is focused on joint replacement, how are you engaging the baby boomers?

4 Factors to Consider When Planning A Practice Marketing Budget

Marketing your practice is a financial commitment that requires trust and a willingness to understand that your practice may not survive without it. If your practice is only looking to spend a few hundred dollars per month, the results will reflect that.
Practices should be determining their budgets based on a variety of factors.

If You Have Ever Said Any of These 5 Things – Your Practice Marketing Efforts Are In Trouble

Many times, we get calls from physician and physician practices who are either confused or unhappy with the marketing efforts they have attempted. In other instances, they have “already tried” marketing their practice and do not believe it is effective. In each of these cases, we hear some variation of the phrases below that let us know the practice needs serious marketing help. Have you ever said any of the following…

3 Medical Practice Marketing Myths for 2016

As 2016 approaches, many practices are in the process of reviewing their 2015 marketing efforts and ROI and using them to create a strategy for 2016. As the patient acquisition paradigm continues to shift, practices must eliminate antiquated ideas and perceptions in order to remain viable.

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