Medical Marketing Monthly
Below is an interview with Daniel Goldberg regarding how to successfully implement an Orthopedic Urgent Care into your practice. Why does there seem to be a growth in orthopedic urgent care over the last 5 years? I think this growth is mostly the result of the success...
This article originally appeared in Becker's Orthopedic Review When it comes to orthopedic marketing and spine practice marketing, many efforts are defined as "marketing" and practices justify the use of these efforts so long as it seems to create more exposure for...
Jen Smith is 52 years old, she has a Blue Cross PPO and she is sitting in your waiting room with a partial thickness rotator cuff tear. So, how did she get there? Maybe the better question is, "why is she in YOUR waiting room and not another doctor's waiting room?"...
Many practices wonder if they are getting the best results from their marketing or if there efforts can be improved. Below are 4 simple questions you should ask yourself to determine the answer.
Marketing your orthopedic or spine practice without targeting specific audiences is a recipe for wasted money and a low ROI.
With the rise in hospital acquisitions and practice mergers, independent orthopedic, spine and neurosurgery practices are beginning to see increased competition for patients in the area. As 2017 approaches, developing and executing a targeted Direct to Patient Marketing Strategy is more important than ever in order to maintain a viable practice.
While some practices may be trying to utilize high ROI efforts like Social Media Marketing and Google Pay Per Click, one element that is often overlooked—and will certainly stifle your marketing ROI is your website. Not optimizing your website properly can have a direct correlation to a low marketing ROI.
The most important element to success in an orthopedic urgent care venture is to make sure it does not serve solely as an ancillary to your existing patients, but a mechanism for capturing new patients into the practice.
Hopefully by now, most practices have realized that they also need to engage in Direct to Patient Marketing Efforts to attract patients.
Recently, I was fortunate to be interviewed by Orthopreneur regarding the new trend of Orthopedic Urgent Care. Below is an excerpt from the article in which orthopedic specialists can learn how Orthopedic Urgent Care can help control patient referrals and become a...
If your practice is focused on sports medicine, how are you engaging the weekend warriors? If the your practice is focused on joint replacement, how are you engaging the baby boomers?
Marketing your practice is a financial commitment that requires trust and a willingness to understand that your practice may not survive without it. If your practice is only looking to spend a few hundred dollars per month, the results will reflect that.
Practices should be determining their budgets based on a variety of factors.
Many times, we get calls from physician and physician practices who are either confused or unhappy with the marketing efforts they have attempted. In other instances, they have “already tried” marketing their practice and do not believe it is effective. In each of these cases, we hear some variation of the phrases below that let us know the practice needs serious marketing help. Have you ever said any of the following…
As 2016 approaches, many practices are in the process of reviewing their 2015 marketing efforts and ROI and using them to create a strategy for 2016. As the patient acquisition paradigm continues to shift, practices must eliminate antiquated ideas and perceptions in order to remain viable.
Statistically, more people get their news online and from social media sites than read newspapers or watch TV news. As a result, over the last several months the term “Content Marketing” has become the latest healthcare buzzword.
Many practices have begun seeing a decrease in patient volume, whether due to competitors or larger health systems gaining more market share. However, in almost any practice, there are definable reasons why new patients are not calling to schedule appointments. Below are two of the most common reasons.
As with most Medical Marketing efforts, the ability to see an ROI from Medical Social Media Marketing is predicated on the ability to properly execute a refined and targeted strategy.
Every year primary care and internal medicine visits generate over 100 million referrals to specialists. Specialty physicians and surgeons have traditionally tried to capitalize on this number by being on the receiving end of these referrals. The approach for many...