Medical Marketing Monthly

Marketing Your Practice: Who Cares?

If your practice is focused on sports medicine, how are you engaging the weekend warriors? If the your practice is focused on joint replacement, how are you engaging the baby boomers?

4 Factors to Consider When Planning A Practice Marketing Budget

Marketing your practice is a financial commitment that requires trust and a willingness to understand that your practice may not survive without it. If your practice is only looking to spend a few hundred dollars per month, the results will reflect that.
Practices should be determining their budgets based on a variety of factors.

If You Have Ever Said Any of These 5 Things – Your Practice Marketing Efforts Are In Trouble

Many times, we get calls from physician and physician practices who are either confused or unhappy with the marketing efforts they have attempted. In other instances, they have “already tried” marketing their practice and do not believe it is effective. In each of these cases, we hear some variation of the phrases below that let us know the practice needs serious marketing help. Have you ever said any of the following…

3 Medical Practice Marketing Myths for 2016

As 2016 approaches, many practices are in the process of reviewing their 2015 marketing efforts and ROI and using them to create a strategy for 2016. As the patient acquisition paradigm continues to shift, practices must eliminate antiquated ideas and perceptions in order to remain viable.

The 2 Most Common Reasons Your Practice Is Not Seeing New Patients

Many practices have begun seeing a decrease in patient volume, whether due to competitors or larger health systems gaining more market share. However, in almost any practice, there are definable reasons why new patients are not calling to schedule appointments. Below are two of the most common reasons.

The End of Physician Referrals

Every year primary care and internal medicine visits generate over 100 million referrals to specialists. Specialty physicians and surgeons have traditionally tried to capitalize on this number by being on the receiving end of these referrals. The approach for many...

3 Important Medical Marketing Myths

Whenever I speak to a physician who is interested in marketing their practice, I am interested in hearing their perception of Medical Marketing as well as their preconceptions. Below are 3 of the most common notions I hear that are ultimately false. 1. Medical...

4 Signs Your Medical Marketing Company is Scamming You

4 Signs Your Medical Marketing Company is Scamming You Physicians Constantly Being Sold Ridiculous Marketing Myths Over the past several years, the competition for marketing services for physicians has grown exponentially. With the growth of any new form of business,...

Generating Media Exposure for Your Medical Practice

In this issue, I would like to discuss one of the most important elements of medical marketing – Media Exposure. Proper media exposure can bring in a large volume of new patients very quickly and increase the branding and expertise of your practice. Gold Medical...

4 Tips for Surviving the Changing Healthcare Market

The coming months are going to bring an undeniable change in the healthcare delivery system as we all know it. The Affordable Care Act is going to shift the paradigm of patient attraction substantially. Despite the problems that have come with the ACA rollout, many...

Physician Online Reputation Management

Physician review sites like Vitals, RateMd and Yelp have become increasingly important in the digital medicine revolution.  Patients are relying more and more on the input of other patients to help them make decisions on a medical specialist.  In most instances,...

Leveraging EMR / EHR Into Marketing Analytics

For this edition of Medical Marketing Monthly I would like to discuss how to capitalize on a system that many practices have been transitioning into, EMR and EHR.  More specifically, how these systems can help increase patient volume. Also, for this edition the...

Credentials

Recently, I have begun seeing a growing trend of companies popping up and claiming to be “Medical Marketing” companies.  This trend is alarming not because I fear the competition, I actually welcome it, but more because of the misrepresentation. It seems most of these...

Marketing vs. Advertising

Today I wanted to highlight one of the biggest and most expensive misconceptions in the medical world- the difference between Advertising and Marketing.  More importantly, how much money you may be wasting. Let us not bother with the Dictionary definitions and make...

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