Orthopedic & Spine

Medical Marketing Blogs

Why Your Website is Killing New Patient Volume

While some practices may be trying to utilize high ROI efforts like Social Media Marketing and Google Pay Per Click, one element that is often overlooked—and will certainly stifle your marketing ROI is your website. Not optimizing your website properly can have a direct correlation to a low marketing ROI.

Marketing Your Practice: Who Cares?

If your practice is focused on sports medicine, how are you engaging the weekend warriors? If the your practice is focused on joint replacement, how are you engaging the baby boomers?

4 Factors to Consider When Planning A Practice Marketing Budget

Marketing your practice is a financial commitment that requires trust and a willingness to understand that your practice may not survive without it. If your practice is only looking to spend a few hundred dollars per month, the results will reflect that.
Practices should be determining their budgets based on a variety of factors.

If You Have Ever Said Any of These 5 Things – Your Practice Marketing Efforts Are In Trouble

Many times, we get calls from physician and physician practices who are either confused or unhappy with the marketing efforts they have attempted. In other instances, they have “already tried” marketing their practice and do not believe it is effective. In each of these cases, we hear some variation of the phrases below that let us know the practice needs serious marketing help. Have you ever said any of the following…

3 Medical Practice Marketing Myths for 2016

As 2016 approaches, many practices are in the process of reviewing their 2015 marketing efforts and ROI and using them to create a strategy for 2016. As the patient acquisition paradigm continues to shift, practices must eliminate antiquated ideas and perceptions in order to remain viable.

The 2 Most Common Reasons Your Practice Is Not Seeing New Patients

Many practices have begun seeing a decrease in patient volume, whether due to competitors or larger health systems gaining more market share. However, in almost any practice, there are definable reasons why new patients are not calling to schedule appointments. Below are two of the most common reasons.

The End of Physician Referrals

Every year primary care and internal medicine visits generate over 100 million referrals to specialists. Specialty physicians and surgeons have traditionally tried to capitalize on this number by being on the receiving end of these referrals. The approach for many...

3 Important Medical Marketing Myths

Whenever I speak to a physician who is interested in marketing their practice, I am interested in hearing their perception of Medical Marketing as well as their preconceptions. Below are 3 of the most common notions I hear that are ultimately false. 1. Medical...

4 Signs Your Medical Marketing Company is Scamming You

4 Signs Your Medical Marketing Company is Scamming You Physicians Constantly Being Sold Ridiculous Marketing Myths Over the past several years, the competition for marketing services for physicians has grown exponentially. With the growth of any new form of business,...

Generating Media Exposure for Your Medical Practice

In this issue, I would like to discuss one of the most important elements of medical marketing – Media Exposure. Proper media exposure can bring in a large volume of new patients very quickly and increase the branding and expertise of your practice. Gold Medical...

4 Tips for Surviving the Changing Healthcare Market

The coming months are going to bring an undeniable change in the healthcare delivery system as we all know it. The Affordable Care Act is going to shift the paradigm of patient attraction substantially. Despite the problems that have come with the ACA rollout, many...