Orthopedic & Spine

Medical Marketing Blogs

Physician Online Reputation Management

Physician review sites like Vitals, RateMd and Yelp have become increasingly important in the digital medicine revolution.  Patients are relying more and more on the input of other patients to help them make decisions on a medical specialist.  In most instances,...

Leveraging EMR / EHR Into Marketing Analytics

For this edition of Medical Marketing Monthly I would like to discuss how to capitalize on a system that many practices have been transitioning into, EMR and EHR.  More specifically, how these systems can help increase patient volume. Also, for this edition the...

Credentials

Recently, I have begun seeing a growing trend of companies popping up and claiming to be “Medical Marketing” companies.  This trend is alarming not because I fear the competition, I actually welcome it, but more because of the misrepresentation. It seems most of these...

Marketing vs. Advertising

Today I wanted to highlight one of the biggest and most expensive misconceptions in the medical world- the difference between Advertising and Marketing.  More importantly, how much money you may be wasting. Let us not bother with the Dictionary definitions and make...

The Psychology of Increasing Patient Volume

The Psychology of Increasing Patient Volume As a specialty physician, surgeon or specialist in the modern era of medicine you obviously understand the inherent value of increasing the number of patients in your practice.  Patients are the lifeblood of your...

Planning A Cash Pay Option for Your Surgical Practice

Nobody knows what is in all 34,000 pages of the Affordable Care Act, but what many specialists do know is that the majority of it is not good for their practice or their autonomy. The notion that more Americans having insurance will equate to more patients for...