A 2013 study looking at all of the United States showed 82% of all Americans go online to find health information, including searches for medical specialists in their area. Online health research has become an invaluable resource for patients in need of your services. In many instances, online health research and open access insurance programs have replaced the role of the Primary Care Physician.
The emerging trend is one of online based self diagnosis followed by a search for a medical provider to treat their condition. In other cases, patients are receiving a diagnosis from their Primary Care Physician and then engaging in online research to find the appropriate specialist. It is imperative that your practice capitalizes on this large pool of potential patients by maximizing its online presence.
Furthermore, Reputation Management has often made the difference in whether or not a potential patient calls to make an appointment. Physician review sites including, Vitals, RateMD’s and Yelp offer patients an insight into your practice from a patient to patient perspective. If not properly managed, these sites can quickly give the wrong perception of your practice and turn patients away.
Gold Medical Marketing Focuses On:
- Business Development
- Public & Media Relations
- Search Engine Optimization
- Adwords Campaigns & Search Engine Rankings
- Online Reputation Management
- Video: Patient Testimonials & Commercials
- Generating Positive Patient Reviews
- Proper Social Media Implementation / Management
- Patient and Industry Specific Newsletters & Blogs